Portfolio

Case studies

Social Media: Expanding Platforms, Expanding Reach

While managing a global brand, I expanded social media platform usage, ultimately overseeing LinkedIn, X, YouTube, and Facebook profiles with regular, engaging content on each platform, increasing total social followers by 30% over 3 years.

Product Ownership: Client Whisperer for Stand-out Sites

I worked as client translator and confidant, shaping and bringing their ideas to life for two robust website products, and leading full-stack web teams to execute on builds.

Editorial Calendars & Content Management: Seamless Integration & Perfect Organization

I built and oversaw content calendars across website content, blogs, social media, webinars, and newsletters, ensuring regular, engaging content and consistency across channels.

Newsletters: Launching & Redesigning for Success

I led the relaunch of two newsletters. I conducted an audit of the newsletters, brought the design into congruity with the brand guidelines and added content sections so readers could engage with more of the sites’ offerings. The redesign and content updates ultimately led the newsletters to reach over 35,000 subscribers.

Communications & Marketing Strategies: Crafting Plans for Sustainable Growth

I created strategies for two global brands, including web product and content, blogs, social, newsletters, email, webinars, videos and other communications products, ensuring consistency and engagement across channels. Strategies led to 3x more website views in one week, 229% increase in website page views in one year and 79% increase in mailing list subscribers.

Video production, scripting, storyboarding

Wrote script, storyboarded, and oversaw production and contract for the explainer video on how big data can solve food insecurity.
Animation producer: Douglas Injugu
Client: USAID

Oversaw production, scripting and storyboarding for the human-interest video,“Our lives have completely changed,” The promise of digital payments for women poultry farmers. Production firm: Superfly
Client: USAID

Oversaw production, scripting and storyboarding for the human-interest video, Increasing profits and hope: How mobile money can change the future of
female dairy farmers in India.
Production firm: Superfly Productions
Client: USAID

Oversaw production, scripting and storyboarding for the human-interest video, Driving women’s economic empowerment and rural value chain efficiency in India: The potential of DFS.
Production firm: Superfly
Client: USAID

Conducted interview and oversaw production including scripting, storyboarding, animation and editing for the video, The Expert Take with Greg Collins, University of Arizona.
Client: USAID

Oversaw production including scripting, storyboarding, animation and editing for the how-to video, How to Build a Fish Trap.
Client: USAID

Oversaw production including scripting, storyboarding, animation and editing for the how-to video, Sustainable Agriculture: DIY Rice and Fish Farming Tutorial.
Client: USAID

Oversaw production including scripting, storyboarding, animation and editing for the day-in-the-life video, A Day in the Life: Improving Animal Health and Human Nutrition in Kenya
Client: USAID

Case studies

Video production, scripting, storyboarding

Brand creation