{"id":126,"date":"2026-01-03T21:06:27","date_gmt":"2026-01-03T21:06:27","guid":{"rendered":"https:\/\/clarissaperkins.com\/?page_id=126"},"modified":"2026-01-03T21:08:32","modified_gmt":"2026-01-03T21:08:32","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/clarissaperkins.com\/?page_id=126","title":{"rendered":"Portfolio"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Case studies<\/h2>\n<\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Social Media: Expanding Platforms, Expanding Reach<\/summary>\n<p>While managing a global brand, I expanded social media platform usage, ultimately overseeing LinkedIn, X, YouTube, and Facebook profiles with regular, engaging content on each platform, increasing total social followers by 30% over 3 years.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Product Ownership: Client Whisperer for Stand-out Sites <\/summary>\n<p>I worked as client translator and confidant, shaping and bringing their ideas to life for two robust website products, and leading full-stack web teams to execute on builds.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Editorial Calendars &amp; Content Management: Seamless Integration &amp; Perfect Organization<\/summary>\n<p>I built and oversaw content calendars across website content, blogs, social media, webinars, and newsletters, ensuring regular, engaging content and consistency across channels.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Newsletters: Launching &amp; Redesigning for Success<\/summary>\n<p>I led the relaunch of two newsletters. I conducted an audit of the newsletters, brought the design into congruity with the brand guidelines and added content sections so readers could engage with more of the sites&#8217; offerings. The redesign and content updates ultimately led the newsletters to reach over 35,000 subscribers.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Communications &amp; Marketing Strategies: Crafting Plans for Sustainable Growth<\/summary>\n<p>I created strategies for two global brands, including web product and content, blogs, social, newsletters, email, webinars, videos and other communications products, ensuring consistency and engagement across channels. Strategies led to 3x more website views in one week, 229% increase in website page views in one year and 79% increase in mailing list subscribers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/details>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Video production, scripting, storyboarding<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-b25ccd55 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ff4b9c61 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a77db08e wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Big Data Can Solve Food Insecurity\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4r_IxShUQuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Wrote script, storyboarded, and oversaw production and contract for the explainer video on how big data can solve food insecurity. <br>Animation producer: Douglas Injugu<br>Client: USAID<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Our lives have completely changed,&quot; The promise of digital payments for women poultry farmers\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gMRh6pa4xU0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Oversaw production, scripting and storyboarding for the human-interest video,<em>&#8220;Our lives have completely changed,&#8221; The promise of digital payments for women poultry farmers<\/em>. Production firm: Superfly<br>Client: USAID<\/figcaption><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\">\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Increasing profits and hope: How mobile money can change the future of female dairy farmers in India\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/46uQe_loX5w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Oversaw production, scripting and storyboarding for the human-interest video, <em>Increasing profits and hope: How mobile money can change the future of <\/em><br><em>female dairy farmers in India<\/em>.<br>Production firm: Superfly Productions<br>Client: USAID<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Driving women&#039;s economic empowerment and rural value chain efficiency in India: The potential of DFS\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3VUGu9KHemY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Oversaw production, scripting and storyboarding for the human-interest video, <em>Driving women&#8217;s economic empowerment and rural value chain efficiency in India: The potential of DFS.<\/em><br>Production firm: Superfly<br>Client: USAID<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Expert Take | August 2022 | Greg Collins, University of Arizona\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-Y-TAOb5iSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Conducted interview and oversaw production including scripting, storyboarding, animation and editing for the video, <em>The Expert Take with Greg Collins, University of Arizona.<\/em> <br>Client: USAID<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Make a Sustainable Fish Trap |DIY|\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BuDWufgB10I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Oversaw production including scripting, storyboarding, animation and editing for the how-to video, How to Build a Fish Trap.<br>Client: USAID<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\">\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sustainable Agriculture: DIY Rice and Fish Farming Tutorial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/76HOEettjEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Oversaw production including scripting, storyboarding, animation and editing for the how-to video, <em>Sustainable Agriculture: DIY Rice and Fish Farming Tutorial<\/em>.<br>Client: USAID<br><\/figcaption><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Day in the Life: Improving Animal Health and Human Nutrition in Kenya\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8xlM3-c07u4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Oversaw production including scripting, storyboarding, animation and editing for the day-in-the-life video,<em> A Day in the Life: Improving Animal Health and Human Nutrition in Kenya<\/em><br>Client: USAID<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-b25ccd55 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading\">Brand creation<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ff4b9c61 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\">\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"545\" src=\"https:\/\/clarissaperkins.com\/wp-content\/uploads\/2026\/01\/Screen-Shot-2026-01-02-at-12.10.43-PM-3.png\" alt=\"\" class=\"wp-image-142\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/clarissaperkins.com\/wp-content\/uploads\/2026\/01\/Screen-Shot-2026-01-02-at-12.10.43-PM-3.png 703w, https:\/\/clarissaperkins.com\/wp-content\/uploads\/2026\/01\/Screen-Shot-2026-01-02-at-12.10.43-PM-3-300x233.png 300w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><figcaption class=\"wp-element-caption\">Oversaw brand guide for organization that encompassed website, social, newsletter, webinars and more.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\">\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"615\" src=\"https:\/\/clarissaperkins.com\/wp-content\/uploads\/2026\/01\/Screen-Shot-2026-01-02-at-12.16.52-PM.png\" alt=\"\" class=\"wp-image-137\" style=\"border-style:none;border-width:0px;aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/clarissaperkins.com\/wp-content\/uploads\/2026\/01\/Screen-Shot-2026-01-02-at-12.16.52-PM.png 800w, https:\/\/clarissaperkins.com\/wp-content\/uploads\/2026\/01\/Screen-Shot-2026-01-02-at-12.16.52-PM-300x231.png 300w, https:\/\/clarissaperkins.com\/wp-content\/uploads\/2026\/01\/Screen-Shot-2026-01-02-at-12.16.52-PM-768x590.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Oversaw brand guide for organization that encompassed website, social, newsletter, webinars and more.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>See my work across video production, brand creation, web content, newsletters, web product ownership and more. Case studies Video production, scripting, storyboarding Brand creation<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-126","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=\/wp\/v2\/pages\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=126"}],"version-history":[{"count":5,"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=\/wp\/v2\/pages\/126\/revisions"}],"predecessor-version":[{"id":176,"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=\/wp\/v2\/pages\/126\/revisions\/176"}],"wp:attachment":[{"href":"https:\/\/clarissaperkins.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}